Last Updated on May 17, 2022
To drink beer is to drink in a part of our history.
Whether you’re at a foreign pub or at a local bar, cracking a cold one is a great way to relax and bond with friends. Thanks to the resurgence of craft beers, you won’t have trouble finding a new favorite every week. There are all sorts of lagers, porters, pilsners, and brown ales to choose from.
Or maybe the brewing bug has bitten you and you’ve decided to begin a craft beer business?
If that’s the case, here’s a short primer on how to stand out with a clever (but beautifully designed) beer logo.
How to pick brewery and beer logos
How do you want your product to be perceived?
You love beer, you love making it, and your friends say it’s refreshing. So why not just let the taste speak for itself? Because the U.S. craft beer industry is valued at about $27.6 billion – making it a highly competitive market. You want to stand out and be memorable.
Ask yourself how you want customers to see your beer: as a social beverage, a product of old brewing tradition, or as a trendy, hip drink? Your answer will help you pinpoint what to use for your logo.
Think about where your brewery logo will be placed.
Obviously it will go on bottles. But you can also place it on beer cans, business cards, letterheads, and on your website. You want a versatile logo that won’t appear distorted on curved or angled surfaces (e.g. bottlenecks).
Certain symbols are linked to certain things.
What do you want to highlight about your product?
Is it the imported ingredients? Hops are an important ingredient in beer; so it’s no surprise that it’s often used in brewery logos. Is it about having a good time? Beer mugs, beer steins, and illustrations of people will make your emblem look fun and social. Is it about the brewing tradition? Barrels, lighthouses, and moustached men signify an institution.
Cliché isn’t your enemy.
Just because beer mugs, coolers, and moustaches are everywhere, doesn’t mean you should immediately opt for something unique. There’s a reason why these clichés exist. They’re relatable, easy to understand, and look awesome anywhere. So if you believe a beer stein best represents your unique brew, go for it.
Don’t limit yourself. Have fun during the process!
Beer logos aren’t just vintage, minimalist, or woodcut styles. They can also be artful and graphic – depending on how you want consumers to see your creation.
Why not try a psychedelic design featuring colorful tattoo-inspired art? Or how about bright, vivid illustrations from comic books, manga, or graphic novels? They’re not just eye-catching; they could be a collector’s item, too!
Best Brewery Logos
Brewing your own beer can be just as exciting as drinking it. But what’s even more fun is knowing other people enjoy it, too. You may have a winner on your hands with a unique recipe. With the right strategy and marketing, your brewing business can go far.
Your road to craft beer dominance starts today. Here are the best brewery and beer logos to help you get started.
1. Traditional Beer Badge
2. Beer Hops Multiply Badges
3. Beer Logos
4. 48 Beer Logotypes and Badges
5. Brewery Brewski Beer Logo
6. Brewery Brotherhood Cafe Beer Logo
7. Hops Logo Template
8. Green Hops Brewing Logo Template
9. Brewing Vintage Logo Template
10. Vintage Brewery Logos and Emblems
11. Drinking Bird Brewery Logo Template
12. Holy Plants Brewery Logo Template
13. 80 Modern Vintage Logos Vol 1
14. Pub Brewery Logo Template
15. Sacred Fruit Brewery Logo Template
16. 6 Vintage Beer Badges
17. 24 Vintage Labels Badges Logo Templates
18. The Vintage Logo & Font Super Bundle