Last Updated on May 17, 2022
Normally, when we think of a turtle, we think of something that is slow and uninteresting. Well, what if we told you that turtles can actually represent something more, something special.
A turtle can live for over 150 years. They stand the test of time, they are timeless, and although slow, they are mighty creatures.
As a brand or a business, you want your customers (and your competitors) to know that you will be around for a long time and that you are mighty as a brand.
The stylish, modern, and playful turtle-themed logos below are the perfect way to do that. But why should you invest in creating a logo for your business in the first place?
The Psychology of Animal Logos
n general, people love animals. Snakes and spiders strike fear in some, but other animals, like cats and dogs, give an almost universally positive feeling. That’s because many people tend to place a high value on pets. Different animals evoke different emotions.
And when you have only a few seconds to make an impression on a client or consumer, choose an emotion that keeps them thinking about your product. Although most animal logos incorporate wild ones, not dogs or cats, people identify through their experiences with zoos, literature, and film.
People quickly pick up on visual symbolism. So when they see an elephant, one of their first thoughts might be that the elephant symbolizes memory.
Or when they look at an image of a gorilla, they may think of strength, which is why Gorilla Glue chose to use a gorilla in their name and logo; their glue promises to hold firm. If the animal you use in your logo is brand-appropriate, it’s shown that consumers are better able to respond to, and recognize the logo.
So Why a turtle?
Good question, well as mentioned already, a turtle can symbolize many different things, but one thing that should be remembered is that turtles live the longest of all of these animals, so while some brands may use the gorilla or the elephant, they will never have the lasting power of the turtle. That is what makes the turtle so special.
It is also important to remember that you don’t have to work directly with animals to use their images. All sorts of animals carry symbolism; dogs convey loyalty, tigers ferocity, and ants strength.
The right creature can embody the elements of your brand, which is why a turtle might not be a bad choice at all. At the very worst, you will stand out from all of the other companies using predictable animals like lions, tigers, or bears.
Using the Internet to Promote your Brand
The world is moving at a rapid pace, In the world of online business and connectivity, the amount of time someone might stay on your website, see your social profile updates or read through your emails is maybe just a few seconds on average. Make these seconds count by having your logo and brand viewable at all times.
The average consumer will have to look over a product at least five times before they decide to buy, and often, they will see these products through advertisements.
As a brand that provides a service, you will want to ensure that your logo and brand identity is putting its best foot forward and helping make that decision easy. Here are a couple of ways in which you can do that:
If you have a website or a social media page, add your new logo to it!
Adding your logo to the top of your website or blog seems like a no-brainer, but it’s someone many brands still forget to do. Not only does this make the site look less professional, it can also confuse the user as the branding might not be consistent throughout your sites.
Create Twitter and Facebook Banners including your Logo
With over 3 billion users across all of the major social networks, this is simply one of the best ways to continually show off your brand and logo to new audiences. In fact, your Twitter and Facebook backgrounds and profile pictures are probably seen thousands of times daily. These two social networks alone can act as online billboards for your brand.
We already know some of the biggest brands and businesses in the world today actively use social media. There is no harm in taking inspiration from what works for some of the worlds leading companies, so never be afraid to utilize a method that works, who knows, it might just work for you.
Create a Mascot
Not only are turtles photogenic and cute, but they can also make for a great mascot, why not being our logo to life and create a cool and modern turtle mascot that customers can interact with and enjoy!
Tortoise Character Logo
Turtle Beach Logo Template
Cute Turtle Cartoon Logo
Turtle Gradient Logo
Turtle Gradient Colorful Logo
Tortoise Geometric Linear Logo
Safety Company Logo
Unique Robotic Turtle Mascot Logo
Turtle Vector Design Logo Template
Turtle Technology Logo